Brand Development for ICan Educational Ecosystem in Cyprus
By creating a cohesive brand identity for the ICan educational ecosystem, we established an engaging brand image that resonates with its diverse educational offerings and fosters a strong connection with its audience.
Challenge
We were tasked with creating a corporate identity for an entire educational ecosystem. Our goal was to develop a unique and appealing name, along with a visual identity, that would unify a range of educational projects catering to children, teenagers, and adults. The brand needed to project a welcoming image that inspires learning, while also standing out in a competitive market.
Services
Strategy
To understand education trends, the target audience, and the competitive landscape, our team conducted thorough market research. This analysis served as the foundation for developing a unique brand strategy and creative concepts.
Research & Analytics
Product/ Brand Marketing
Creative
We created a compelling name and developed a comprehensive brand concept. This included a detailed brand book with guidelines on the brand’s positioning, tone of voice, recommended taglines, and other key elements
Branding
Creative concepts
Naming
Design
Our team designed the logo and brand attributes, such as documents, badges, merch, and more.
Brand identity
About client
ICan is an educational ecosystem in Cyprus that includes a private kindergarten, a private school, and a network of supplementary courses and camps. Its mission is to support individuals, families, and communities in their pursuit of self-realization and continuous improvement. ICan serves as an educational ecosystem for open-minded people who strive for self-improvement, a deeper understanding of the world, and the acquisition of skills necessary to thrive in society.
Let your brand
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