BUILDING A BRAND AND DIGITAL PRESENCE FOR A NEW GENERATION OF LEARNERS
Naming, identity, web, design, and socials — we brought everything into a unified ecosystem that inspires learning and connects families across Cyprus.
Challenge
Develop a unique and appealing brand, along with a strong online presence through the website and social media, for a unified educational ecosystem catering to children, teenagers, and adults. The brand needed to project a welcoming image that inspires learning, while also standing out in a competitive market. In parallel, create a vibrant and inspiring interior design for an educational center, combining modern design standards with essential safety requirements and a navigation system.
Services
Strategy
To understand education trends, the target audience, and the competitive landscape, our team conducted thorough market research. This analysis served as the foundation for developing a unique brand strategy and creative concepts.
Research & Analytics
Strategy&Implementation
Product/ Brand Marketing
Creative
Designed a compelling name and developed a comprehensive brand concept. This included a detailed brand book with guidelines on the brand’s positioning, tone of voice, recommended taglines, and other key elements.
Brand identity
Naming
Design
We created the logo and full visual identity, including merchandising materials. We also designed the educational center’s interior, incorporating branded graphics and a navigation system throughout corridors and classrooms.
Branding
UI/UX Design
Graphic design
2D/3D motion
2D & 3D Illustrations
SMM
We set up and launched three Instagram accounts (for the school, kindergarten, and camp), managing regular posting and creating visual content such as graphics, photos, and videos.
Social Media Management
SMM Strategy
Influence
Digital
We provide project-based PPC management on Google and Meta, including campaign setup, optimization, and the creation of ad creatives for specific initiatives, such as summer camp enrollment.
SEO
PPC
SEM
Web development
We designed the UX & UI for a multi-page functional website, creating an intuitive structure, modern visuals, and an adaptive interface that enhances usability.
Landing pages
Production
Delivered professional event photography, capturing themed activities and moments, while also producing images for the website and promotional materials.
Promo, Social
Corporate
Viral Content
About client
ICan is an English & International educational ecosystem in Limassol, Cyprus, that began to form in 2022 to meet the needs of families who moved to the country with their children. It includes a private kindergarten, a private school, and a network of supplementary courses and camps. ICan supports children and families in adapting to new living conditions through gentle integration within its educational ecosystem.
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