SMM Strategy Development and Account Management for Azul by Kesh
CAPSBOLD's strategy and creative concepts helped combine the company's key features into a consistent and strong brand. This approach resulted in sold-out attendance at key events by utilizing social media as the primary channel.
The Challenge
This case required the CAPSBOLD team to think creatively. Our goal was to develop an SMM strategy for a Moroccan bar in Limassol, Azul by Kesh, that would not only increase brand awareness and reach on social networks but also highlight the bar’s unique concept amidst numerous ‘standard’ venues. We aimed to transform digital platform activity into impressive business results.
Services
Strategy
We analyzed the product and its competitors, developing a strategy that laid the foundation for our marketing activities. The “gastro neighborhood” concept, positioning Azul as a unique escape into Moroccan culture, shaped a cohesive visual identity
Research & Analytics
Product/ Brand Marketing
Social
For six months, our team managed content creation, promotion, and profile moderation. Additionally, we collaborated with bloggers and influencers to enhance the bar's image and increase brand awareness.
Social Media Management
SMM Strategy
Influence
Digital
In our promotion strategy, we utilized Meta and Google Ads, achieving excellent results by attracting many new users to the company’s accounts and significantly increasing the bar’s attendance.
PPC
Production
We produced a wide variety of engaging content, including a photo and video shoot featuring people, food, cocktails, famous DJs, and overall party vibes.
Promo, Social
Results
increase in Instagram followers
increase in profile activity on Instagram
increase in accounts engaged on Instagram
increase in Impressions on Instagram
tickets for key events
increase in Profile Visits on Instagram
About client
AZUL by Kesh is a terrace bar and music venue inspired by the vibrant colors and sensory delights of Morocco. The bar offers a curated selection of unique cocktails, delectable Middle Eastern bites, and a music lineup thoughtfully curated by Kesh Club.
Let your brand
speak loud
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