REDEFINING PART OF THE GLOBAL SPORT BRAND ON A LOCAL SCALE
Brand research, identity development, and SMM efforts shaped a unified brand approach that fits seamlessly within the global network while remaining distinct and relevant to the local market.
Challenge
We set out to reshape the brand to make it clearly distinguishable while maintaining the core sportsmanship of BJJ and the network-driven CHECKMAT spirit. The goal was to attract the local audience and uphold the club’s reputation among top CHECKMAT branches worldwide.
Services
Strategy
We conducted an in-depth analysis of the market to form a strong foundation for the brand approach. By evaluating Limassol’s competitive landscape, we shaped the brand’s positioning and core essence.
Research & Analytics
Product/ Brand Marketing
Design
The design team created a meaningful logo featuring a new octopus mascot that reflects the philosophy of soft power. We then developed a set of visuals for digital, print, and merchandise to establish a consistent identity.
Brand identity
Graphic design
2D/3D motion
Social
We developed an SMM strategy with fresh content categories and now craft ongoing plans, posts, and visuals centred on club values and engagement.
Social Media Management
SMM Strategy
Digital Marketing
Our specialists promoted selected Instagram posts, choosing the most effective content and timing. The campaigns delivered strong results, achieving a high CTR and a low CPC.
PPC
Production
With the help of our professional photographers, we organised a full photoshoot of the training process. The result is a series of dynamic, authentic sports images that capture the energy of the club.
Social
Results
increase in the number of calls
reach growth over 3 months of PPC campaign
total Instagram account views in 3 months
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About client
About client
CHECKMAT is the BJJ club – part of the global team from LA – the leader of the segment from 2008. CHECKMAT LIMASSOL is the club where BJJ becomes your inner strength. Here, through these techniques, you learn character, attentiveness, strategy, respect, composure, and peace of mind.
Everything that proves helpful outside of the tatami starts on it.
Client’s review
Client’s review
CAPSBOLD redefined our brand through deep research, new identity, and strong visual design. They gave us consistency and presence with the new brand image and social media content. We are glad we found such thoughtful and reliable partners.
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