TRANSFORMING KOKOMIX: COMPREHENSIVE REBRANDING AND EFFECTIVE PPC CAMPAIGN
Our rebranding, promo strategy, and PPC campaign drove 4.4M+ impressions – over 3 times the campaign goal
Challenge
The goal was to rebrand a leading concrete manufacturer in Cyprus, crafting a new identity that reflects its core activities and safeguards the trust that has been built over the years. The challenge was to develop a visual language that balances reliability with modern appeal. This required redesigning all brand components, including a new website aligned with UX/UI best practices, and creating a strategy to boost brand awareness through innovative promotional materials.
Services
Strategy
Based on detailed market research, we defined the brand platform and provided recommendations for the brand identity.
Research & Analytics
Product/ Brand Marketing
Creative
We created a comprehensive visual system with all branding assets and communication materials, developed concepts for a digital campaign, and provided website copywriting.
Branding
Copywriting
Creative concepts
Digital
Our team crafted a digital strategy and launched targeted ads on Meta and YouTube to boost brand awareness. We also conducted a website audit and provided recommendations.
PPC
SEM
Design
The design team developed key visual assets, including a brand book, website design, outdoor banners, business cards, and CGI for the promo video.
UI/UX Design
Brand identity
3D graphics
Graphic design
2D & 3D Illustrations
Production
We conducted a factory photo and video shoot for use in marketing materials and produced a CGI promo video for the digital campaign.
Corporate
CGI/ VFX
Promo
Results
total impressions on META and Youtube Ads
clicks on META and YouTube Ads
of the target impressions achieved in the PPC campaign
About client
Kokomix is a trusted expert in the concrete industry, with over 25 years of experience and a record of more than 1000 successfully completed projects. Known for delivering quality results, Kokomix specialises in providing customised concrete solutions tailored to the unique needs of both domestic and commercial clients. With a diverse range of concrete options and a focus on detail, the company ensures optimal materials and professional guidance for every project.
Let your brand
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