CREATING A LUXURY BRAND IDENTITY FROM SCRATCH
Starting from deep market analysis, we created an outstanding wellness industry brand
Challenge
Since the request came from a newly established company specializing in premium medical equipment distribution, the challenge required starting the entire process from scratch. This involved conducting an in-depth analysis to establish a solid foundation for branding, defining a positioning strategy, and crafting an identity that seamlessly blends advanced technology with a human-centered approach — one that conveys lightness, transparency, and a sense of personalised care.
Services
Strategy
We began by researching the market and assessing Uniquip's Go-to-Market strategy, including positioning and defining the brand platform to support market entry objectives.
Research & Analytics
Product/ Brand Marketing
Creative
We developed a detailed brand portrait, worked on the appropriate naming and slogan, and crafted a unique brand identity.
Branding
Copywriting
Creative concepts
Design
We developed elements of the brand identity, from the logo to the design of work uniforms, and prepared source materials for client use.
Brand identity
Graphic design
2D & 3D Illustrations
About client
UniQuip is a premium wellness equipment brand offering high-quality solutions for both businesses and individuals. Supplying fitness clubs, spas, hotels, and health-conscious consumers, UniQuip provides expert-tested products and personalized wellness programs. With a focus on innovation, reliability, and transparency, UniQuip aims to make top-tier wellness solutions accessible to a broader audience.
Let your brand
speak loud
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