Complex marketing strategy and unique creative approach to boost Reflect Festival
CAPSBOLD's dynamic 360-marketing campaign and creative concepts increased sales at the Reflect Festival by 57% and boosted brand awareness in the EMEA region
Challenge
The mission of CAPSBOLD was both complex and challenging: within just 4 months, we needed to attract thousands of attendees to the Reflect Festival, boost brand awareness in the EMEA region, and reinforce the festival's image as a leading tech event. We had to find innovative creative solutions to enhance Reflect's brand image while focusing on performance to deliver strong sales and conversion results. Our team started with a deep market analysis, brainstormed creative ideas based on research findings, and launched a complex, effective campaign across multiple channels to ensure the success!
Services
Strategy
The project began with in-depth research to fully understand the festival’s audience and needs. This insight guided a multi-stage marketing approach, balancing creative concept, engaging social media content, a high-reach PPC campaign, and PR.
Research & Analytics
Product/ Brand Marketing
SMM
We implemented the "workation concept" to show the unique blend of work and leisure that Reflect Festival audience could enjoy. This inspired engaging posts and Reels highlighting the festival's captivating professional and vacation appeal.
Social Media Management
SMM Strategy
Influence
Viral Content
Digital
We used a high-reach PPC campaign to maximize visibility and sales. An effective email campaign boosted engagement and ensured better results.
PPC
Production
We developed eye-catching content for the Reflect Festival, including impressive motion design and innovative CGI videos. The memorable CGI reel featuring a zeppelin flying over the venue with festival branding had an absolute WOW effect, significantly boosting audience engagement.
Social
CGI/ VFX
Promo
Design
Our team brought Reflect Festival’s identity to life with dynamic visual elements that commanded attention and really boosted engagement in all channels.
UI/ UX Design
Brand identity
3D graphics
Graphic design
PR
We collaborated with numerous bloggers, influencers, and media platforms to enhance the festival's image and to grow brand awareness.
Research & Analytics
PR Strategy
Media Relations
Events & Activations
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Results
YoY increase in ticket sales
total campaign reach
increase in social networks subscribers
views of our creative Reels
overall increase in social media reach during the campaign period
increase in social media engagement due to our creative approach and impressive 3D videos
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About client
Reflect Festival is the region's biggest event for the key tech & innovation players. It's a melting pot of entrepreneurs, investors and decision-makers within a 3-hour radius of Cyprus. Every year, the doers of Europe, the Middle East and North Africa unite at the crossroads - Limassol's coast - to brainstorm ideas, forge new connections and strengthen collaboration within the region. Reflect 2024 hosted 10,000+ attendees, 400+ startups, 150+ speakers and 250+ investors during May 30-31.
Client’s review
Working with CAPSBOLD was a game-changer for Reflect Festival. Their strategic planning and creative content helped us reach a wider audience and increase engagement. They developed engaging posts and compelling 3D reels that captured the essence of the event, generating buzz and excitement. The team’s dedication and responsiveness were exceptional, providing regular updates and support. CAPSBOLD’s innovative approach and commitment to excellence were key to our event’s success.
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