BUILDING WITH I.D CONSTRUCTION: COMPREHENSIVE REBRANDING AND DIGITAL TRANSFORMATION
We elevated I.D Construction’s local brand awareness, strengthened their employer image, and drove cohesive alignment across all channels, resulting in 1.5M+ views on social media for the first quarter after re-branding
Challenge
Rebrand a leading construction company in Cyprus by developing a new brand identity, increasing brand awareness in the local market, and building a strong employer image. A key part of the request was also to create a completely new website and establish a solid SMM presence.
Services
Strategy
Conducted in-depth market, audience, and competitor analysis to shape a unified brand approach.
Research & Analytics
Product/ Brand Marketing
Creative
Developed logo concepts, visual identity system, and full brand & logo guidelines.
Brand identity
Design
In line with the brand guidelines, we created designs and managed the production of print materials, merchandise, outdoor signage, and office branding.
3D graphics
Graphic design
2D & 3D Illustrations
Web development
Developed the website structure and content, created design layouts for multi-page company website.
UI/UX Design
SMM
Developed and executed an SMM strategy, providing monthly social media management — including content creation (photo & video shoots, editing, graphic design) and targeted promotion via Meta Ads.
Social Media Management
SMM Strategy
PR
Executed a PR strategy with targeted local media coverage, including organising and preparing an interview with the CEO for publication in InBusiness.
PR Strategy
Production
Organised photoshoots of construction projects and team members.
Corporate
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Results
social media views
engaged accounts
increase in Meta Ads clicks
About client
I.D Construction — a leading construction company in Cyprus creates spaces that shape the way people live and work. The company's goal is simple: to deliver quality, comfort, and reliability in every project. By pushing the boundaries of innovation and our approaches, I.D Construction is setting new standards in Cyprus construction.
Let your brand
speak loud
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