BUILDING WITH I.D CONSTRUCTION: COMPREHENSIVE REBRANDING AND DIGITAL TRANSFORMATION

We elevated I.D Construction’s local brand awareness, strengthened their employer image, and drove cohesive alignment across all channels, resulting in 1.5M+ views on social media for the first quarter after re-branding

Challenge

Rebrand a leading construction company in Cyprus by developing a new brand identity, increasing brand awareness in the local market, and building a strong employer image. A key part of the request was also to create a completely new website and establish a solid SMM presence.

Services

Strategy

Conducted in-depth market, audience, and competitor analysis to shape a unified brand approach.

Research & Analytics

Product/ Brand Marketing

Creative

Developed logo concepts, visual identity system, and full brand & logo guidelines.

Brand identity

Design

In line with the brand guidelines, we created designs and managed the production of print materials, merchandise, outdoor signage, and office branding.

3D graphics

Graphic design

2D & 3D Illustrations

Web development

Developed the website structure and content, created design layouts for multi-page company website.

UI/UX Design

SMM

Developed and executed an SMM strategy, providing monthly social media management — including content creation (photo & video shoots, editing, graphic design) and targeted promotion via Meta Ads.

Social Media Management

SMM Strategy

PR

Executed a PR strategy with targeted local media coverage, including organising and preparing an interview with the CEO for publication in InBusiness.

PR Strategy

Production

Organised photoshoots of construction projects and team members.

Corporate

Results

1.5M+

social media views

5K+

engaged accounts

1774%

increase in Meta Ads clicks

About client

I.D Construction — a leading construction company in Cyprus creates spaces that shape the way people live and work. The company's goal is simple: to deliver quality, comfort, and reliability in every project. By pushing the boundaries of innovation and our approaches, I.D Construction is setting new standards in Cyprus construction.

Client’s review

CAPSBOLD approached our brand with impressive depth and discipline. Their research shaped a clear brand approach and identity that redefined how we look and communicate. They designed print materials, outdoor signage, office visuals, and merchandise that work together seamlessly. The new website, targeted SMM strategy, and ongoing content management gave us a strong digital footing. CAPSBOLD also handled PR and coordinated an InBusiness interview, while producing professional photoshoots that captured our projects and team. They’re structured, insightful, and reliable.

Ilias Demourtsidis, CEO of I.D Construction

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Media Kit