FROM LAUNCH TO A MULTI-YEAR DIGITAL PARTNERSHIP
Continuous website traffic boost from 15 countries and festival ticket sales, with an average ROAS of 50 — meaning every €1 spent on ads returned €50.
Challenge
Our challenge was to implement the client’s comprehensive marketing strategy, ensuring strong visibility and attracting attendees to the BEONIX Music Festival during its first launch in 2022. Since then, working closely with the festival team year after year, our focus has evolved toward digital performance marketing — consistently generating high-quality website traffic and delivering outstanding ticket sales growth.
Services
Creative
The first iteration of BEONIX’s brand identity was developed, including a colour palette, typography, graphic elements, and a signature mascot that became a standout, memorable festival symbol.
Brand identity
Design
Designs were created for a full range of promotional materials to launch the festival, including flyers, posters, flags, billboards, advertising panels, bus branding, and LED screen ads at prime locations such as Larnaca Airport and the Cyprus Mall.
PR
A comprehensive PR strategy was implemented, featuring radio ads on high-traffic stations in Greece and Cyprus, which successfully raised awareness of the festival at its launch.
Digital
We run numerous ad campaigns across Google Ads and Meta worldwide, supporting creative development, applying A/B testing and different budget allocation strategies to ensure continuous website traffic and strong ticket sales for the festival.
PPC
Social
At launch, the festival’s social media accounts were built from scratch, with content created and managed to engage the audience. In their first year, the accounts generated 30,000 likes on posts and 2 million views on stories across platforms.
Social Media Management
Production
The festival’s most exciting moments were captured in photo and video content that inspired audiences globally.
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Results
countries reached worldwide
people reached in 2024
digital impressions in 2024
Cost-per-Order optimization in the PPC channel during the partnership period.
ROAS average return on ad spend in 2024
festival attendees every year
About client
BEONIX is Cyprus's largest annual electronic music festival, held every year since 2022, attracting tens of thousands of guests and world-class DJs. The BEONIX team has achieved an exceptional client satisfaction rate by creating unforgettable memories, combining the event atmosphere with the latest technology, and setting a new standard for festival experiences. Today, BEONIX is undoubtedly the most well-known music festival in the region!
Client’s review
Collaborating with CAPSBOLD over the past three years has been a productive experience. Their proficiency in both offline and digital initiatives helped enhance audience engagement and boost ticket sales. Their creativity and attention to detail made the entire process seamless, helping us bring our vision to life with true passion!”
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