Launching the Biggest Electronic Music Festival in Cyprus
Our comprehensive approach to implementing the client's marketing strategy helped attract 18,000 attendees to the BEONIX Music Festival in 2022, beginning a strong partnership between the festival and the CAPSBOLD team for future seasons.
Challenge
Launching a new brand is always challenging, and we have supported the BEONIX Music Festival from the very beginning. The planned activities needed to be implemented not only in Cyprus but also in Greece, Israel, Lebanon, and, actually, worldwide. This required us to consider the unique characteristics of each country and face localization and logistical challenges to ensure a successful international campaign.
Services
Digital
A high-reach campaign was launched in 2022 and gained over 147 million impressions in the first year and nearly 200 million in 2023, demonstrating growing reach and effectiveness in subsequent campaigns.
PPC
Social
Content creation and account management became an effective tool for audience engagement. Through our partnership, we achieved 30,000 likes on posts and 2 million views on stories across social media.
Social Media Management
Design
Our team developed promotional materials (flyers, posters, flags, etc.) for the 2022 campaign, as well as billboards, advertising panels, bus branding, and ads on LED screens at key locations such as Larnaca Airport and Cyprus Mall.
Brand identity
Graphic design
PR
The complex strategy included radio advertisements on high-traffic stations in Greece and Cyprus, which helped raise awareness of the festival among both locals and tourists.
PR Strategy
Media Relations
Production
Photo and video production is essential for promoting an entertaining event. The CAPSBOLD production team, worked diligently to capture the best moments of the festival and inspire the audience!
Promo, Social
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Results
guests in three days
increase in new subscribers on social media in 2023.
increase in website visits from social media in 2023.
Cost-per-Order optimization in the PPC channel during the partnership period.
increase in the number of purchases from PPC ads in 2024 during the partnership period.
growth in Engagement Rate during the partnership period.
About client
BEONIX is Cyprus's largest annual electronic music festival, attracting tens of thousands of guests and world-class DJs. The BEONIX team has achieved an exceptional client satisfaction rate by creating unforgettable memories, combining the event atmosphere with the latest technology, and setting a new standard for festival experiences. Now, BEONIX is for sure the most well-known music festival in the region!
Client’s review
Collaborating with CAPSBOLD over the past three years has been a productive experience. Their proficiency in both offline and digital initiatives helped enhance audience engagement and boost ticket sales. Their creativity and attention to detail made the entire process seamless, helping us bring our vision to life with true passion!”
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