BOOSTING OPEN SPORTS 2024: SMM STRATEGY & INTEGRATED DIGITAL CAMPAIGN
Our social media, PR, and PPC efforts drove 1.5M+ views and a 90% follower increase — surpassing engagement expectations across the board
Challenge
The objective was to attract and generate widespread interest for Open Sports 2024 — the biggest corporate sports festival in Cyprus. The challenge was to create a digital presence that reflected the festival’s energy and inclusivity, while driving registrations and social engagement across key platforms. This required a coordinated SMM and PR campaign with high-impact creative, strategic paid media, and visually striking content.
Services
SMM
We executed a unified social and PPC strategy to boost reach, engagement, and conversions. The SMM approach included daily content planning and management, with 38 promoted posts across Instagram and Facebook that drove visibility and sign-ups.
Social Media Management
SMM Strategy
PPC
PR
We led the full PR rollout, crafting and distributing press releases across top local media. 10+ publications boosted awareness, built anticipation, and positioned the event as a highlight of Cyprus’ corporate calendar.
Copywriting
Media Relations
Design
We created a full brand identity for social media with bold 2D/3D illustrations and polished assets. A detailed style guide kept visuals consistent and captured the festival’s dynamic energy.
3D graphics
Graphic design
2D & 3D Illustrations
Production
To grab attention and set the campaign apart, we produced two striking CGI videos: one with a branded truck, the other a playful gorilla at the Icon building. The reels added personality and helped the campaign stand out across platforms.
Corporate
CGI/ VFX
Promo
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Results
views in Social Media
increase in profile visits
increase in followers
About client
Open Sports is the first multi-sport festival in Cyprus dedicated to companies and their teams. Launched in Limassol in 2021, the event has been held annually and brings together over 1,500 participants from various business sectors. Open Sports offers a unique and inclusive environment where employees of all ages and fitness levels come together to compete, connect, and have fun. With a wide range of activities—from Football, Basketball, Volleyball, and Table Tennis to Tug of War, FIFA Playstation, and dynamic team-building games—the festival promotes teamwork, wellness, and a strong sense of corporate community.
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